|
Game to
Feature Realistic Experience of the World Series of Poker Tournament at 2005
World Series of Poker Lifestyle ShowActivision, Inc. (Nasdaq:ATVI) will
unveil a sneak preview of the highly anticipated World Series of Poker video
game based on the widely popular World Series of Poker (WSOP) Tournament at
this year's Lifestyle Show in Las Vegas on July 6 - 10.
Activision will develop and publish the World Series of Poker video game for
PlayStation®2 computer entertainment system, PSPTM (PlayStation®Portable)
system, Xbox, Nintendo GameCubeTM and PC featuring the likenesses of poker
professionals participating in the 2005 WSOP Tournament. The game will offer
players a truly unique experience unlike any other poker video game on the
market today. The video game is expected to be available at retail stores
nationwide later this summer.
"The World Series of Poker is the world's premier Texas Holdem poker event,
drawing thousands of entrants and millions of viewers worldwide," said David
Oxford of Activision, Inc. "So it's a perfect fit to preview this exciting
video game to participants of the WSOP Tournament where it will deliver to
consumers the same excitement and authenticity of pulling up a chair at the
WSOP table and competing against players of this year's WSOP Tournament."
For the first time ever, the 2005 WSOP Tournament will be held at Harrah's
Rio Suites in Las Vegas, the same location simulated in the video game and
the location of this year's Lifestyle Show. ESPN has aired the WSOP seven
times since introducing the sport to the network in 1994, and garnered a 1.2
overall rating with an average of more than one million viewing households
during their 2004 presentation of poker's premier event. The "World Series
of Poker" video game will be featured in television spots on ESPN during the
tournament.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment
and leisure products. Founded in 1979, Activision posted net revenues of
$1.4 billion for the fiscal year ended March 31, 2005.
Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the
Netherlands. More information about Activision and its products can be found
on the company's World Wide Web site, which is located at www.activision.com.
|
