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MFORMA Group, Inc. and WPT
Enterprises, Inc. (Nasdaq: WPTE), announced the release of World Poker Tour™
Texas HoldEm, a new multiplayer mobile poker game that is coming soon to
mobile phones everywhere and incorporates elements of World Poker Tour (WPT),
the highest rated TV series in the history of the Travel Channel. World
Poker Tour, one of the world’s leading poker brands, and MFORMA, the world
leader in mobile entertainment, are collaborating to capitalize on the
current poker phenomenon and the accelerating demand for casino-style mobile
games. World Poker Tour Texas HoldEm features real-time, six-player
capability. World Poker Tour, which reinvented poker as a televised
spectator sport, will launch its third season on March 2, 2005 and airs
every Wednesday at 9pm ET/PT on the Travel Channel.
“We set out to make the best mobile poker game and we are very pleased to be
working with World Poker Tour to bring World Poker Tour Texas HoldEm to
market,” said Scott Jensen, vice president, head of licensing and brand
partnerships for MFORMA. “The World Poker Tour has vastly increased the
audience for poker and this game, associated with the leading poker brand,
delivers the most realistic poker environment in mobile. This game
incorporates the style of the popular TV show and each of our WPT-branded
applications will allow interaction with the show or WPT events through
promotions, on-air commentary, tournaments, and prizes.”
World Poker Tour Texas HoldEm features superior graphics and a unique way of
displaying the environment as the camera pans smoothly from side-to-side to
follow the action. Gamers can play against five others at one time,
simulating a real six-player-to-a table-game. Play against friends or foes
and increase career chip counts or play in an online elimination tournament
for prizes.
“The tournament play and weekly awarding of prizes will not only be fun, but
will also keep users engaged on a continual basis,” said Audrey Kania,
executive vice president of WPT Enterprises, Inc. “Our collaboration with
MFORMA has yielded a very exciting mobile multiplayer poker experience and
we are very pleased to see World Poker Tour go mobile.”
MFORMA and World Poker Tour are working closely together on marketing and
are offering unique opportunities to maximize the user experience. Players
can compete to win WPT-branded merchandise that will be awarded as prizes to
winners every week. Unique grand prizes, such as trips to view a live taping
or participate in a WPT televised tournament, will also be awarded. MFORMA
and World Poker Tour will promote the prize offerings through many channels,
including online and on-air marketing, and joint promotions with wireless
operators.
World Poker Tour Texas HoldEm will be available beginning next month to
leading wireless operators in North America, and then Europe and Asia.
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