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LAS VEGAS, Nov. 8 /PRNewswire-FirstCall/ -- Harrah's
Entertainment, Inc.
(NYSE: HET) said its World Series of Poker has won a
Horizon Award from the
Atlanta Sports Council.
The council's Horizon Awards recognize innovation in
advertising,
marketing, technology and media in the business of
sports. The World Series
of Poker received the Horizon Award for the Emerging
Sports Property of the
Year, awarded to the sports property or event that had
significant attendance,
media coverage and public awareness.
"Harrah's is honored by this prestigious award," said Ginny
Shanks, senior
vice president of acquisition marketing for Harrah's.
"It is a recognition of
tournament poker's evolution into a popular sport with
millions of loyal fans
and of the World Series of Poker's reputation as the
dominant brand of that
sport."
This year's Horizon Award winners included Nextel, UPS,
NASCAR, The
Coca-Cola Company, the Atlantic Coast Conference and
NBC.
Various subsidiaries of Harrah's Entertainment, Inc. own or
manage
28 casinos in the United States, primarily under the
Harrah's and Horseshoe
brand names. Founded 67 years ago, Harrah's
Entertainment is focused on
building loyalty and value with its valued customers
through a unique
combination of great service, excellent products,
unsurpassed distribution,
operational excellence and technology leadership.
Additional information about Harrah's Entertainment is
available at
http://www.harrahs.com.
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