PokerDetour.com
launches a new site dedicated to shirts and apparel for avid players &
fans of poker. The shirts and apparel offer unique and one-of-a-kind
designs based on poker terms or slang. New designs are expected
weekly. Avid players and fans can now purchase shirts and apparel that
shows their love for the game. Prices for casual wear shirts begin at
$18.00.
November 22, 2004 --
There are more than 50 million poker players in the United States and
more than 100 million worldwide. Through shows like ESPN’s World
Series of Poker, Travel Channel’s World Poker Tour, and 24/7 online
poker - avid players & fans can now watch and play the most popular
form of the game – No Limit Texas Holdem – on a daily or even hourly
basis. PokerDetour’s mission is to outfit every poker player worldwide
with shirts and apparel based on the PokerDetour brand.
Poker players have their own language with a “dictionary of terms and
slang” that they all understand. PokerDetour’s shirts leverage these
terms and slang like; “Big Slick” (Ace King) or “Pocket Rockets” (Ace
Ace), and “Under the Gun” (First to Act). Additionally, PokerDetour is
the first brand to acknowledge the online poker player with specialty
shirts and apparel.
PokerDetour offers more than 20 different shirts. Mainly, focused on
men (21 years old & over) who account for over 95% of all poker
players, PokerDetour sees the demographics of the game changing
dramatically. Due to great exposure on television and online more
women and kids are now interested in the game. Professional Poker
Player, Annie Duke just won a $2 Million WSOP Tournament of Champions.
Kids are playing hold’em during lunch and after school quickly
learning probability & statistics. PokerDetour offers a women’s and
kid’s line too.
PokerDetour branded shirts and apparel are exclusively sold at
PokerDetour.com. However, the company plans to market its shirts and
apparel through major distributors, retailers, and online & land-based
casinos. With over 7,000 players expected at the 2005 World Series of
Poker, PokerDetour plans to have additional exposure through its
strategic partners with exclusive lines through professional poker
players and sponsorships.
About PokerDetour:
Three self-proclaimed “maniacs” of poker who wanted to express their
love of the game in cool fashion statements founded Avid Players
Corporation in October 2004. Avid Players Corporation has offices
based in Sacramento, CA with production in Southern California for
PokerDetour branded shirts and apparel. Avid Players designs, markets,
and produces shirts, apparel and related-accessories based on gaming.
Avid Player’s initial release of the PokerDetour line and can be found
at: www.pokerdetour.com.
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