Debuts Cutting Edge TV
Campaign; Summus Teams with ESPN to
Bring Poker Fans to Their Phones
RALEIGH, N.C.--(BUSINESS WIRE)--Oct. 13,
2004--In one of the wireless industry's
first, Summus (USA) (OTCBB:SUMU), a
leading provider of mobile media
applications that optimize the consumer
wireless experience, today announces a
direct-to-consumer television campaign
promoting Summus' new interactive
multiplayer Texas HoldEm wireless poker
game, which will initially debut on
ESPN2 this Sunday, Oct. 17.
By targeting avid
poker fans, the 12 commercial slots will
air on both ESPN (Oct. 26th, 8-10pm) and
ESPN2 (Oct. 17th, 20th) and feature Phil
Hellmuth, a nine-time World Series of
Poker (WSOP) champion. Snappy and
energetic, the 30 second commercial,
which showcases the latest in wireless
innovations, will inspire millions of
poker aficionados to test their skills
by downloading the game's newest
version.
By
leveraging its true, real-time
interactive multiplayer game engine,
Summus' Texas HoldEm game includes one
of the industry's most powerful 3D user
interfaces, along with text chat, search
capabilities to find friends, and a
mobile community-building feature called
"invite a friend." Not only will players
enjoy the best real time experience of
playing poker when compared to any other
virtual platform, but most compelling,
they will also be able to locate Phil
Hellmuth's poker table, thereby
providing everyone who subscribes a
unique opportunity to go head-to-head
against the champion. In order to rank
themselves amongst the vast community of
mobile poker players, game subscribers
can log in to the game's interactive Web
site (http://HellmuthHoldem.com) and
learn more about the game and How to
Buy!
"Summus
believes TV advertising of wireless
gaming applications is a primary medium
to directly capture the mainstream
mobile user audience in the same way
that the industry has attracted the mass
market of voice users," said Gary Ban,
CEO of Summus. "The strategic
direct-to-consumer marketing approach
behind this launch will significantly
increase the growing popularity of
wireless gaming. This new version of the
game only further extends our position
as the market leader in developing true,
interactive multiplayer games, and is
thus a major stepping stone for
continued revenue growth in 2004 and
beyond."
The
commercial, created by Raleigh, NC-based
communications firm Capstrat, is slotted
for the ESPN network broadcast, which is
the most synergistic distribution
channel given its affiliation with the
WSOP. To further promote and reinforce
the new product launch, Summus is also
spearheading an aggressive online
campaign at www.GameSpy.com,
www.Maximonline.com and
www.SportsIllustrated.com.
About Phil Hellmuth
Hellmuth, with nine World Series of
Poker (WSOP) wins - earning $775,000 at
his first championship in 1989, and two
titles during 2003 - is the leader on
the WSOP money list with over $3.5
million in earnings. At his first win in
1989 Hellmuth became the youngest WSOP
champion ever, at age 24.
About Summus
Summus is a leading provider of mobile
media applications that optimize the
consumer wireless experience. Summus
partners with leading content brands to
develop compelling and unique wireless
applications and content for the mobile
phone, focused within the most popular
areas of growth, including
photo-messaging, multi-player games,
news/information and personalization.
Summus currently offers an ever-growing
list of 28 mobile phone applications
deployed through 22 major wireless
carriers in the U.S. and abroad. Summus
designs and develops these applications
with the industry's most intuitive
navigation that is designed for a
consistently superior user experience.
For more information, see
www.summus.com.
This press release contains
forward-looking statements that involve
risks and uncertainties concerning
Summus' business, products, and
financial results. Actual results may
differ materially from the results
predicted. More information about
potential risk factors that could affect
our business, products, and financial
results is included in Summus' annual
report on Form 10-K for the year ended
December 31, 2003, and in reports
subsequently filed by Summus with the
Securities and Exchange Commission("SEC").
All documents are available through the
SEC's Electronic Data Gathering Analysis
and Retrieval system (EDGAR) at
www.sec.gov or from Summus' web site at
www.summus.com. Summus hereby disclaims
any obligation to publicly update the
information provided above, including
forward-looking statements, to reflect
subsequent events or circumstances.
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