Dan Mezick, Executive Director of PokerCoaching LLC, was cited by Biz.yahoo.com as saying: "What we do is simple to describe: through poker coaching, we enable tournament champions." The service provides personal approach to the player’s level of experience, talent, and understanding of the game.

"A minute to learn and a lifetime to master, that's how Mike Sexton explains it on the World Poker Tour. We agree one hundred percent. Our long-term goal is to produce poker champions. We will do that by coaching our students in the techniques, tools and training needed to beat the best tournament players in the world,” claimed Dan Mezick.

PokerCoaching.com offers several world class poker professionals ready to develop the service. Coaches Jim Bucci and Bill Seymour, who gained authoritative name of poker professionals, have over 24 years of combined tournament experience full of significant victories. They are also reported to be talented teachers. So that, once one Jim Bucci's student  won over $189 thousand in the $2500 buy-in 2004 World Championship of Online Poker No Limit Texas HoldEm event sponsored by PokerStars.com.

PokerCoaching developed the scheme, which includes practice of playing poker online. During the game players are to discuss hands with the coach, who watches the play, on the telephone. “This method allows our students to discuss specific hands with their coaches, while the coaches themselves gain an understanding of the student's skill level and style of play,” Mezick explained.

Students will continue their perfection at World Poker Tour and World Series of Poker events in which the coaches participate. “Make no mistake about it: tournament poker is now a legitimate sport. Our intent is to help validate that fact by bringing our innovative, first-ever formal coaching service to the sport. Our coaching service will help elevate poker in the eyes of the public, create winning players, and help advance the rapid evolution of the game,” added Mezick.