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Online gambling site
World Poker Exchange has unveiled new spots to beef up poker uptake,
which is taking America by storm.
Conceived and
directed by Kevin and Michael Goetz also known as the Goetz Brothers.
Being avid Texas Holdem poker players they drew on their own experiences
and turns old adage about card play on its head through the stories of
people who treat real life situations as if they were a game of stud.
‘Every commercial
we’d ever seen about
Texas Holdem
poker took place
around a card table. So we thought it would be fun to go outside the
casino. Because poker is often compared to life, we began thinking of
ways of applying poker to real life situations,’ explains Michael Goetz,
one of the co-directors.
With that as their
starting point the Goetz Brothers wrote scripts for several potential
spots. Gragido, meanwhile, came up with the campaign tagline, 'Play the
World'.
Although they were
working with a limited budget, the Goetz Brothers wanted the spots to
have a big, cinematic feel. ‘We saved money wherever we could so that we
had the resources available for the things that really mattered, such as
hiring one of the best cinematographers in the industry. As a result, we
were able to deliver two spots—and two lifts—that have the quality of
the best national commercials,’ adds Kevin Goetz. |
