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Poker mania strikes


 

With impetus from popular cable TV shows, game becomes huge draw

Diane Williams laughed like a thief.

She just hit her bellybuster on the river, bet it up and watched the dealer sweep a pile of chips her way across the smooth green felt. A grin broke across her face and she elbowed her sister, Rose, who forced a smile.

A minute ago, Williams had seemed baffled as she sat with nine other greenhorns behind a gold curtain inside Casino San Pablo, where Chuck Cambruzzi, the "Paisan of Poker," teaches a weekly Poker 101 class for a swelling crop of eager beginners.

Now, seduced by success, the 41-year-old Richmond mother probed the game's ultimate riddle.

"How," she asked, "do you know when they bluffin'?"

Around the pad-rimmed oval, the floodgates opened.

"Are you going to teach us how to bluff?" wondered Demy Docena, 63, of Vallejo.

"What about tells?" demanded a school administrator from Pinole, seeking the physical cues that give away an opponent's hand.

Mark Twain would be tickled. The great American writer, who once complained that the country's neglect of poker was "enough to make one ashamed of the species," can rest easy now.

The nation is flush with poker passion. In home games, local card rooms and across cyberspace, thousands of newbies are kicking a populist dent in the game's grizzled, back-room image.

Players credit the huge popularity of prime-time cable TV broadcasts that lend high-stakes poker the full play-by-play and back-story treatment of big-time sports. The key, say followers, is the cameras that show the players' hidden "holecards" to viewers, revealing stern-faced pros or celebrity wannabes in all their bold, bluffing and bamboozled glory.

"Before," said poker veteran Howard "Tahoe" Andrews of Walnut Creek, "it was like watching paint dry." Now it's riveting the nation.

On ESPN, Bravo and the Travel Channel, poker has driven big ratings. ESPN, which is now broadcasting the World Series of Poker, saw an average of 1.2 million viewers tune in last year to its relentless broadcasts of the main event.

The network recently ran a 22-hour poker marathon to lather up for the new season. It now runs a ticker during sporting events, counting the hours, minutes and seconds until poker time.

It didn't hurt that last year's winner was a 28-year-old Tennessee accountant named Chris Moneymaker, who came from obscurity and a $40 stake in an Internet qualifying tournament to win $2.5 million in the No Limit Texas Hold'em main event.

The name alone conjured sweet green thoughts, and his big win helped spur an explosion in online poker play, said Dennis Boyko of PokerPulse.com, which tracks Internet poker activity.

Since then, the money changing hands in regular online poker games has risen fivefold, to $100 million a day, Boyko says. In early 2003, an average of 2,200 people were online playing poker for money at any moment, day or night. Now it's 29,000.

"The big event was when Moneymaker came on the scene," said Boyko. "It's totally shocking. I certainly didn't foresee anything like this in the cards."

Another measure of the poker craze: Bruce Roberts, president of the California Council on Problem Gambling, said he received an e-mail recently from a high school student in Virginia who said students were playing Hold'em, for $20 a pop, at lunchtime.

"Sooner or later," said Roberts, "there's going to be a fallout."

Several groups have pushed the cable networks to air public service announcements on gambling addiction. The warnings, so far, have fallen on thousands of deaf ears.

In the United States, an estimated 50 million people play some poker at least casually. The cable shows simply tapped a sleeping giant, said Dan Goldman, vice president of marketing for PokerStars.com, one of the top online poker sites.

"Now they watch something like the World Poker Tour, and think, 'I can sit down with Chris Moneymaker or another top pro, and on a given day I can win,'" said Goldman.

"It's not like soccer, where they'd have to go out and actually learn the game."

Federal officials say operating online gambling sites is illegal in the United States. Gambling online may be illegal -- the law is gray -- but the feds have not pursued individual online players.

Most Internet gaming firms are based in the United Kingdom, South America and the Caribbean. PokerStars.com calls Costa Rica home, but like dozens of similar sites, its computer servers run from an Indian reservation on the shores of the Saint Lawrence River south of Montreal.

Most new players stick to low stakes. But with the boom in online poker, and Moneymaker's success, a new breed has swarmed to the big games.

The World Series championship, open to anyone who ponies up the $10,000 buy-in, drew 839 players to the table last year. This year's field was 2,576, with the winner taking $5 million.

Andrews, who finished in 174th place and won $15,000, called it "mind-boggling." The 69-year-old player owns a pair of coveted gold bracelets from World Series tournament wins in 1976. He recalls when the main event drew all of 32 players to Binion's Horseshoe Casino in Las Vegas.

"It's a big ego thing to play in the World Series and all this TV," he said in a telephone interview from Las Vegas. Now, when he walks into card clubs or casino rooms, Andrews sees more cocky upstarts, some more cocky than capable. "I don't look for them, but they show up. Some of these guys are so stupid, they just tell me what they have,'" said Andrews. "I keep telling people, it's a good thing to stay away from. There are a lot of good players waiting like vultures."

The appeal of the game is simple enough, said Maureen O'Sullivan, a University of San Francisco psychologist who studies the detection of nonverbal deception.

"It's just the besting of someone. If you get the money and you fool somebody, you have really beat them. You have shamed them," she said. "Even if you get shamed yourself, it still is psychologically arousing. Your emotional system is triggered."

Local card clubs, including Casino San Pablo and the Oaks Card Club in Emeryville, have seen a wave of new players schooled not in bars or back alleys, but through TV, books and the Internet. Rick Cook, a poker floor manager at Casino San Pablo, said the average age in the club's Hold'em tournaments has dropped from around 55 to 30.

Younger players, including many UC Berkeley students, are taking to the clubs, which stay open 24 hours. The new flock are "more savvy than most beginners," said Cook, "but a little knowledge is a dangerous thing."

Adding to the popular appeal, the most frequently televised game also is one of poker's easiest to understand, on the surface.

In Texas Hold'em, players make the best five-card hand from their two "down" cards and five community cards laid face up in three stages for all players to use: the first three ("the flop"), the fourth ("the turn") and finally the fifth ("the river"). Betting takes place before and after each round.

In no-limit Hold'em, players can bet all of their chips at any time.

"It will take you five minutes to learn and 20 years to get really good at," said Cook.

Rose McCallister is not there yet, but she's working on it.

At her office job and at home in Richmond, on weekends or after putting her 4-year-old daughter to sleep, she sidles up to the computer.

By her count, she plays about 40 hours of poker a week. She grew up playing Pitty Pat as a kid, and until she started into poker last year, she thought Bingo was fun.

Soon, maybe in a few months, she hopes to test her skill at a real table.

"I just want to be able to walk into a casino and know what I'm doing," said McCallister, 41. "It's got to be fun to know you can play this game and walk away with somebody's money."

Then she swiveled her chair to her computer screen at work. She examined the flop. Nuthin'. Folding -- click -- she waited for a better deal.

Poker by the numbers:

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• Walking sticks: Two sevens

 

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