TEXAS HOLDEM ONLINE POKER

Zone4Play, Inc. (OTC Bulletin Board: ZFPI - News), a leading content provider of Interactive games on multiple platforms, released a new multi-player Interactive TV game channel.

Zone4Play has launched Texas Holdem Poker, one of the most popular games in the world, which was previously never available on iTV.

This exciting multi-player iTV Texas Holdem Poker channel is a Play-4-Fun concept, available for all existing iTV platforms. Features include a sophisticated tournament platform supporting many concurrent users through a tables' capacity management system. The game includes elements for community enhancement, based on a Zone4Play proprietary consolidation server. This will transform the iTV experience by allowing the players to communicate and interact with each other across diverse operators and platforms in a unified game universe. This sophisticated channel is played according to customary game rules.

Mr. Gil Levi, VP R&D of Zone4Play, commented, "Our goal is to provide the individual player with the real life gaming experience, previously lacking in the iTV medium. Zone4Play's technology platform successfully translates game concepts effectively implemented over the Internet to a live at-home playing experience, while overcoming the embedded restrictions of the iTV platforms. We believe Texas Holdem Poker will produce end-user satisfaction while helping to generate revenues for iTV providers."

About Zone4Play, Inc.

Zone4Play, Inc. (www.zone4play.com) designs interactive game applications and solutions for Interactive Television, Cellular networks and Internet. Its proprietary cross-system product line allows access to a variety of platforms through only one user account. Zone4Play also specializes in Back Office solutions for these systems and markets a wide range of hi-tech support and management products.

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Zone4Play only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; decline in demand for Zone4Play's products; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Zone4Play to differ materially from those contemplated in such forward-looking statements. Zone4Play undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Zone4Play, reference is made to Zone4Play's reports filed from time to time with the Securities and Exchange Commission.